
With a rich background spanning C-suite leadership, marketing management, crisis communications, and writing, I possess a wealth of experience in crafting and executing effective communications strategies.
I have a MSW from Tulane University, a MA in media communications, a MA in education and a BA from UCLA. My academic achievements, coupled with my personal experiences, have shaped my holistic approach to counseling and recovery. I firmly believe that grief is a journey, unique to each individual.
My passion for teaching, managing, and mentoring is a unique skill-set that informs my work. As a parent of children with special needs, I am a champion for inclusion and understanding, celebrating the unique strengths that diversity brings.
A veteran writer with over 15 years strategic marketing experience, I have produced more than 350 pieces of marketing copy, persuasive donor letters, and employee communications for mid to large size nonprofits in Atlanta, GA . I create engaging and effective written content that connects with audiences and drives results.
As founder and CEO of Curvy Rose, I led all aspects of branding strategy. This included digital content for the business website, blog posts, and product descriptions using the Squarespace platform, creating the social media footprint on Facebook and Instagram using Hootsuite, Canva, and Later. I used audience segmentation for online paid ads to increase foot traffic and sales. I currently leverage the power of ChatGPT and JasperAi to streamline content production for faster results.
As a seasoned ghostwriter, I've worked with executives to write self-help books and memoirs. My leadership in managing a $100k budget for a CEO-authored book, included media relations, book tour, and a successful live infomercial event. These strategic efforts earned a spot on the New York Times bestseller list.
As a professional speaker, I have presented on topics including diversity in the wedding industry, mental health in the African American community, grief and intergenerational trauma, autism and ADHD in children.
My extensive experience includes ghostwriting speeches for C-level executives, including congressional testimonies, commencement remarks, and PowerPoint presentations for external and internal audiences. I deliver stories and messages with precision and impact.
In 2009 former CARE president and CEO, Dr. Helene Gayle, testified on Capitol Hill in defense of Global Hunger and Food Security legislation (HR3077, HR2817). I collaborated with CARE policy stakeholders and experts to craft her prepared remarks and talking points.
In 2014 the president of CARE USA delivered the commencement speech at Rice University in Houston, Texas. I researched, wrote, and edited portions of this speech. I also worked with fundraising and media stakeholders to strategically schedule media interviews and meetings with donors in the area.
This video highlights the script writing I’ve done for television. It also highlights a full scale product launch for the book, 8 Steps to Create the Life You Want by Creflo Dollar. The campaign included an event, book signing tour, and leading graphic and web designers on content, web design and direct marketing.
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